It’s in the cards
Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment
Consumer Marketing
Impulse Byes: Study finds most checkstands are letting sales walk away.
Here's the figure, in case you haven't seen it in a while: 70 percent of brand decisions are made at the point of purchase.Here's one you may not have
Don’t Mail It In
Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids' programs, events, cause campaigns, even
The Phantom Results
Blame it on Jar Jar. Some moviegoers hated the character because it came uncomfortably close to being a racial stereotype. Others hated the digitally
The Net According to Jerry
Internet College, the half-day seminar that helps kick off the annual promo Expo conference in Chicago, benefited for the second consecutive year by the
More Hallmark Moments
Hallmark Cards has set a new marketing team as part of its plan to triple sales to $12 billion by 2010. The greeting card giant will expand into five
The Invisible Touch
I'm glad to be writing this article now, not later. A few years in the future, a major shift in the telecommunications business will force writers to
Kicking and Screaming for Canadian Football
The Great White North division of BIC is using its sponsorship of the Canadian Football League's Grey Cup championship game to spark interest in its razors
Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including
Ha-Lo, Sammy: Supplier’s sports shop signs Chicago slugger.
David Brenner doesn't know if the advertising that Ha-Lo Industries runs in Major League Baseball dugouts planted a subliminal message in Sammy Sosa's
