Consumer Marketing

Singing In Tune

|  by Chief Marketer Staff

CDnow, the Internet's top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

Wild Lobbies

|  by Chief Marketer Staff

ATLANTA - Holiday Inn is giving kids and families the world this summer - all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

Big Foot

|  by Chief Marketer Staff

Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

Dream Team

|  by Chief Marketer Staff

SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

High Life

|  by Chief Marketer Staff

FREDERICK, MD - Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.

The Branded Generation

|  by Chief Marketer Staff

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report

The Undefeated

|  by Chief Marketer Staff

Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures