Consumer Marketing

The Company They Keep

|  by Chief Marketer Staff

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

NICKELODEON

|  by Chief Marketer Staff

Attractive young entertainment industry executive boosts the popularity of her network's substantial cartoon properties by connecting characters to kids

Millenium Madness

|  by Chief Marketer Staff

As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

Taking the Rapp in Texas

|  by Chief Marketer Staff

Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,

SIMON BRAND VENTURES

|  by Chief Marketer Staff

Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall

Rugrats to the Rescue

|  by Chief Marketer Staff

Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

What Stores Want

|  by Chief Marketer Staff

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's