Consumer Marketing

Racking Up the Miles

|  by Chief Marketer Staff

Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

Supernatural Sounds

|  by Chief Marketer Staff

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi's

FSI Power

|  by Chief Marketer Staff

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

Convenience is Work

|  by Chief Marketer Staff

Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

The Right Combination

|  by Chief Marketer Staff

Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something