Consumer Marketing

Son of Gorditas

|  by Chief Marketer Staff

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

100 years of Promotion

|  by Chief Marketer Staff

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.


|  by Chief Marketer Staff

Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Crazy Like a Fox?

Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson's International


This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.