Consumer Marketing

Sitings

|  by Chief Marketer Staff

CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.

Sessions

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

Hurts So Good

|  by Chief Marketer Staff

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

Net Results

|  by Chief Marketer Staff

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

KEYNOTE PRESENTATIONS

|  by Chief Marketer Staff

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the

Conference Schedule

|  by Chief Marketer Staff

TUESDAY, OCTOBER 6 9:00am - 5:00pm - Registration10:00am - 12:30pm - Promotion U Workshop12:30pm -1:30pm - Lunch-on-your-own1:30pm - 5:00pm - Promotion

Reel Deals

|  by Chief Marketer Staff

INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

Snack Attack

|  by Chief Marketer Staff

Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president