Consumer Marketing


|  by Chief Marketer Staff

Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has

Catalina Deals New Deck

|  by Chief Marketer Staff

Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs

Divide and Rule

|  by Chief Marketer Staff

Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's

Agency Moves

|  by Chief Marketer Staff

Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,

Account-Specific Spotlight: Detroit

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Taking the Big Idea from Boston To Bombay

How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop

The Nation’s Top Promoted Brands

There's a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

Marketing Services

|  by Chief Marketer Staff

John Brunner named account executive and Terry Harrigan named assistant account executive at Gish, Sherwood, and Friends, Nashville. Also at the company,