Yo, Soy
Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought
Consumer Marketing
Pwimawy Cowers: Kraft joins Cartoon Network on election effort.
Who's a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn't entered the U.S. presidential
Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
ASIAN INVASION
Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.
Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers - you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn't know there was a boycott?
Fresh Dough: Hawthorne takes charge at Ocean Spray.
Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo
Detail Devils
Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by
FROM Interstate To Internet
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be
Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
