Don’t Try This at Work
Do you know what you do for a living? If you dig past the magma of this year's strategy, when do you reach the core of your competencies?You're probably
Consumer Marketing
Tartan Control: Scottish whiskey creates a stir in Eastern Europe.
It may be cold in the Eastern European countries of Latvia, Slovenia, Estonia, and Lithuania, but Scottish-based Whyte and Mackay Scotch Whisky is warming
GREENER PASTURES
Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services
Independents Day
Not every movie tie-in has to rival a Cecil B. Demille production.New York City-based Shooting Gallery, an independent film studio best known for producing
Don’t Smoke `em if You Get `em
R.J. Reynolds Tobacco Co. is revamping its direct-mail sampling system nationally in response to complaints from the Arizona attorney general.Reynolds
New Kids on the BLOCK
A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for
Inner Visions
The new Mercury Cougar is sleek, fast, and designed for the 21st century. The new Sony Metreon, a mega-entertainment complex in San Francisco, is another
Sticky subject material
The Kennedy Group, Cleveland, introduces a good-things-in-small-packages idea with Compact Communications advertising and promotional booklets. These
Absorbing Ideas
No polyesters were harmed making these activity-oriented accessories. These headbands and wristbands from Unique Sports Products, Inc., Alpharetta, GA,
Tracking Kids and Sports
They're so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among
