Consumer Marketing

New Kids on the BLOCK

|  by Chief Marketer Staff

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

Sticky subject material

|  by Chief Marketer Staff

The Kennedy Group, Cleveland, introduces a good-things-in-small-packages idea with Compact Communications advertising and promotional booklets. These

Absorbing Ideas

|  by Chief Marketer Staff

No polyesters were harmed making these activity-oriented accessories. These headbands and wristbands from Unique Sports Products, Inc., Alpharetta, GA,

Yo, Soy

Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought

Two for the road

Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for

ASIAN INVASION

Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.