SPECTRA SPOTLIGHT: Friends of Frozen Fish
It's winter. Fish is the diet dinner du jour, and waistlines are at issue - especially after the holiday season's Millennium fetes.Apart from the restaurant
Consumer Marketing
Impacting It In
Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has
Big Plans
This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding
Jerky Match: Meat snack marketers borrow some moves from professional wrestling.
In this corner, Slim Jim, the undisputed champ of the $204 million meat snack business with a 19 percent market share.In this corner, The Ostrich.Yes,
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's
Gotta Eat ‘Em All?
Rexall Sundown is making Pokemon vitamins and supplements. Reading the release, I shudderingly flashbacked to a pre-school (and pre-childproof cap) me,
Snyder Goes on the Block
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
Incentive Clauses: Agencies are hustling to find talent for growing staffs.
When DVC threw a December recruiting party at its funky Muffin Head Productions office, programmers and Web designers didn't even have to visit the former
Is Your Promotion Viral, Or Merely Nauseating?
Twenty years ago, if your promotion purported to be "interactive" you were perched on the leading edge. Precariously so, because few promotions were truly
Sneak Previews
Marketers seeking a boffo Hollywood tie-in have properties aplenty from which to choose in the coming year.Looking for a "rousing" action-adventure film
