Meaty Issues
Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction
Consumer Marketing
SHADES OF WINTERS
Ad agency MARC USA, Pittsburgh, bought ad specialty house Winters Associates, Columbus, IN, as part of a plan to expand its promotional services. Indianapolis-based
Coke Taps Frenette to Head Europe
Coca-Cola, Atlanta, last week tapped chief marketing officer Charles Frenette to lead its European division and named Minute Maid president Stephen Jones
Patience is Virtual: There is some method to the Internet’s discounting madness.
Holiday shoppers who cleaned up on discounts and deals offered by dot-coms could have found even more of a bargain at the aptly named more.com, a four-month-old
ACTS OF CONTRITION
This tidbit comes from attorney Felix Hofer of Studio Legale Hofer Losch Torricelli, who apprises the PMA Law Bulletin of goings-on in Italy.Under the
OVERSEAS: Tour of Duty
When does something as low-tech as a Christmas card qualify as a hot marketing tool? When Blockbuster Entertainment customers send 66,000 of them to soldiers
From Hub to Home
Cyrk, Inc., Gloucester, MA, made a strategic investment in Skulogix, Inc., a private Toronto-based company that provides direct-to-consumer product fulfillment
Frankel Goes Global via Publicis
Frankel & Co. plans to invest in global expansion and new technology following its purchase last month by Publicis SA.Paris-based Publicis will pay a
House Beautiful
Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers' appetite for price deals?Appliance sales are strong as
Accounting for Survival
In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're
