Sticky subject material
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by Chief Marketer Staff
The Kennedy Group, Cleveland, introduces a good-things-in-small-packages idea with Compact Communications advertising and promotional booklets. These miniature fold-outs can be printed with up to eight colors and applied to newspaper and magazine covers and pages using high-speed in-line or off-line labeling equipment.
Available in two sizes, the booklet’s standard maximum length is 15 inches, with a maximum capability of three folds and up to 16 printable panels. Kennedy suggests using them for redemption coupons, mini-catalogs, mail-in offers, and cross-brand marketing. For complete details, call 440-951-7660 or visit kennedygrp.com.
