Consumer Marketing

Excellencex 16

|  by Chief Marketer Staff

They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

Wrestling With Success

|  by Chief Marketer Staff

An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of

Contact!

|  by Chief Marketer Staff

Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the

BUSINESS-TO-BUSINESS

|  by Chief Marketer Staff

I Found Your Wallet/USA You know you've got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves

Bud Bowl Moves Online

|  by Chief Marketer Staff

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

Gesundheit

|  by Chief Marketer Staff

CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out

Be a Pepper, or a Bug

|  by Chief Marketer Staff

PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year's fourth quarter.The

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers