SWEEPS HAT TRICK
JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about
Consumer Marketing
Got an Asset? Milk It!
Your brand is asset-laden. It had better be. Otherwise, truth is, you don't have a brand.Enter the notion of asset leverage. In today's tight-margin,
Gorman Guilty of Fraud
Palm Beach Gardens, FL-based D.J. Gorman, Inc.'s 26-year history came to a sad end in April, when ceo Daniel W. Gorman was sentenced after pleading guilty
Start the revolution Without Me
Internet usage isn't sweeping the entire globe at the same pace. So don't rush into that online sweeps in India.With half the world's population still
Into thin air
In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers' pockets.In the rapidly emerging battle to reach
New dog, old tricks
The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain't the Wild West anymore.Since the Internet first suited
Impact Folds
Marketing Drive Worldwide added a little more weight as promo was going to press.Parent company True North Communications, New York City, officially announced
THE ZIP CODE: Whew.
The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
Toys for Grownups
It'll be a hot time in old Itasca, IL, this month, when the McDonald's Collectors Club holds its 10th annual convention to sell and swap Happy Meals toys.
