Consumer Marketing

ALCOHOLIC BEVERAGES

|  by Chief Marketer Staff

It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

Make That To Go

|  by Chief Marketer Staff

Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

It Could’ve Gotten Ugly

|  by Chief Marketer Staff

British Airways, "The World's Favourite Airline," was about to offer a new service: the only daily nonstop flights between Denver and London. The client

Sitings

|  by Chief Marketer Staff

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's

Quaker Goes Prehistoric

|  by Chief Marketer Staff

UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal's successful Land Before Time series.The video debuts Dec. 1 and the promo

AUTOMOTIVE

|  by Chief Marketer Staff

Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely

Disney

|  by Chief Marketer Staff

BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills's tie-in with the movie's sequel proved to be a solid hit.

RESTAURANTS

|  by Chief Marketer Staff

Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased