Batters Up
Kraft Foods unit Post Cereals, White Plains, NY, wasted no time putting its new Major League Baseball sponsorship into play. A kids' promotion putting
Consumer Marketing
Cherry Jubilee
Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national
AGENCY MOVES
Flair Communications, Chicago, named Linda Saindon senior account director, Bob Fitzgerald account director, and Mary Ann Josh vp-managing director of
Don’t Mess with Texas
Promotion law experts are worried about a bill pending in Texas. They say H.B. 2530 could make on-pack sweepstakes illegal, because it prohibits sweeps
The Future, Without Markups
My mother had a distant cousin from Boston who'd visit us in New York occasionally. He was the classic Irish ne'er-do-well, with the flamboyance of a
THE PROMO 100 – TOP PROMOTION AGENCIES 2001
2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400
Quit Playing Around!
New IRI study suggests CPG marketers are a little misguided online. Consumer packaged goods makers aren't using the Internet very efficiently, according
*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
NEW AND NOTEWORTHY TOOLS
Earn Interest While Shopping Nuvisio Corp., New York City, has recruited 11 CPG companies for the launch of its NestEggz online coupon and advertising
Profiles: Noble & Associates
Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop's case,
