Don’t Mess with Texas
Promotion law experts are worried about a bill pending in Texas. They say H.B. 2530 could make on-pack sweepstakes illegal, because it prohibits sweeps
Consumer Marketing
The Future, Without Markups
My mother had a distant cousin from Boston who'd visit us in New York occasionally. He was the classic Irish ne'er-do-well, with the flamboyance of a
THE PROMO 100 – TOP PROMOTION AGENCIES 2001
2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400
Quit Playing Around!
New IRI study suggests CPG marketers are a little misguided online. Consumer packaged goods makers aren't using the Internet very efficiently, according
*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
NEW AND NOTEWORTHY TOOLS
Earn Interest While Shopping Nuvisio Corp., New York City, has recruited 11 CPG companies for the launch of its NestEggz online coupon and advertising
Profiles: Noble & Associates
Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop's case,
CLIENT SIDE
Miami, FL-based Burger King Corp. named Christopher Clouser executive vp and chief marketing officer. Elsewhere, Kim Lopdrup named executive vp and coo
Profiles: Big Fat Promotions
Yes, you do know this agency. This is the agency that sent Lucky Strike crews into busy metro areas to give free cups of coffee to the unloved huddles
Horses of Different Colors
Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:
