THE PROMO 100 – TOP PROMOTION AGENCIES 2001

Posted on by Chief Marketer Staff
2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee
26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400 – Premiums, strategic marketing, merchandising/P-O-P, data processing/program admin., warehousing/fulfillment, telemktg., broadcast development, media services, research, youth/family/event/entertainment/trade/sports/Internet, interactive media $122,029,496 10% 25 $412,262
27 BEN Marketing Group Stamford, CT Chuck Nardizzi 203-969-1311 – Strategic planning, promotion concept development, co-mktg., database/direct, event marketing, graphic design 15,300,000 96 12 127,500
28 Beyond DDB Chicago, IL Ray Gillette 312-552-6000 – Promotion, advertising, direct, p.r., design, sponsorship, strategic planning, creative development, prepress, broadcast production 35,016,694 100 4 164,398
29 Mars Advertising Southfield, MI Ken Barnett 248-936-2267 – Advertising, business-to-business, category management, collateral programs, co-op retail efforts, consumer/trade promotions, execution/fulfillment, creative development, custom brochures/catalogs, database mktg., direct mail, design/prod., event creation/mgmt., Hispanic mktg., interactive media, research, media plan./placement, acct.-spec. promo. design/execution, sports mktg., strat. plan., sales incentives 20,000,000 42 28 68,966
30 Simon Worldwide Wakefield, MA Patrick Brady/Alan Brown 781-876-5800 – Premiums/incentives, games & sweeps., P-O-P development, database marketing, interactive, strategic planning, direct forecasting, analysis, creative services, kids/loyalty/event/sports marketing, games/sweeps., product design, manufacturing, sourcing, fulfillment, data mining, concept development 144,025,000 4 25 110,788
31 Source Marketing, Inc. Westport, CT Howard Steinberg 203-291-4000 – Promotion implementation, planning/consulting, retail/co-mktg., radio, guerrilla/event marketing, design/graphic execution, direct, creative/pre-production, games/sweeps, fulfillment, tie-in services, incentive prog. mgmt., local trade mktg. prog. admin., field implementation 9,293,000 129 12 244,553
32 TLP, Inc. Dallas, TX Gary VonKennel 214-969 9000 – Consulting, promotion/direct marketing, field/grassroots, merchandising, customer-spec. programs, research, creative, collateral, media planning/buying, merchandising, sports/channel marketing, concept/creative development 64,582,827 5 88 158,680
33 OTT Communications, Inc. Louisville, KY Christopher Ott 502-267-6999 – Promotion services, advertising programs, food/beverage marketing, corporate services 3,880,639 84 31 64,677
34 J. Brown/LMC Group Stamford, CT Jon Kramer 203-352-0600 – Consumer advertising, sales promotion, direct, collateral, in-store, consulting, sampling, new media, consulting, account mgmt., creative development, desktop publishing, database management/development 30,929,977 42 17 151,618
35 DVC Group Morristown, NJ George Valva 973-775-6700 – Sales promotion, planning, interactive, healthcare efforts, production, media buying/planning, direct, co-op programs, trade marketing, consumer/trade advertising, p.r., events/sponsorships, research/focus groups, database mgmt., local/menu marketing 38,462,699 40 16 128,210
36 Summit Marketing St. Louis, MO Daniel Renz 314-569-3737 – Promotion, consumer/retail campaigns, event, sponsorship activation, production, fulfillment, direct response, recognition/incentives, nonprofit fundraising, kids/family marketing, strategic development, warehousing 36,336,093 70 5 87,557
37 Clarion Marketing and Communications, Inc. Greenwich, CT Caren Berlin 203-862-6000 Consumer promotion, retail marketing, branding, direct/relationship, sports/entertainment, p.r., consulting/planning, program/concept development, creative, layout/design, writing, pre-press prod., photography, illustration, co-op media, sampling, acct.-spec. programs, specialized promo. services 34,655,000 12 32 133,288
38 Shumsky Enterprises Dayton, OH Jayne Miller 800-326-2203 – Promotion, product sales, creative product development/design, fulfillment, P-O-P, graphic design, screen printing, Web site shopping cart design, manufacturing 7,641,000 34 48 76,410
39 Robinson & Maites Chicago, IL Alan Maites 312-372-9333 – Strategic consulting, database, direct marketing, merchandising, direct-response, promotional ads, digital/trade, sports/event marketing, p.r., production, fulfillment, sales promo./merch. plan./execution, premium sourcing 6,787,556 40 41 123,410
40 Vertical Mix Marketing New York, NY John Zamoiski 212-532-6600 – Creative development, promotion planning, strategic alliances, premium/incentive/merchandising, sweeps/games, event marketing, planning, account planning/services, art/print creative/production, broadcast creative/radio prod., copy, prem. incentive devel., Web site promo. devel./execution, post-prog. analysis $4,350,000 124% 14 $ 117,568
41 Creative Alliance Marketing & Communications, LLC Southport, CT Anthony D’Amico/Dominic Lemma/James Kern 203-319-6200 – Experiential marketing, event, promotional planning, execution, premiums, design/production, sweep/games, FSI/coupons, trial/continuity programs, sales incentive/motivation, prem. sourcing, P-O-P, merch. displays, sales kits, comm. material, package design, corp. identity, prod. svcs. 5,450,395 122 11 175,819
42 Phelps Group Santa Monica, CA Joseph Phelps 310-752-4400 – Collateral/production, promotion/direct/p.r., multi-media production, media buying, strategic planning, project supervision, partner recruitment, fulfillment, direct, creative/production, database, list broker, advertising creative/design/production, media research/plan./buying, Web site design 8,026,803 42 20 133,780
43 PriceWeber Marketing Communications, Inc. Louisville, KY Shanna Columbus 502-499-9220 Art/graphic design, sales promotion, advertising, Web site design/prod., p.r., interactive media video production, account planning/research, photography, copywriting, purchasing/sourcing 9,014,457 20 33 89,252
44 Eric Mower & Associates Syracuse, NY Eric Mower 315-466-1000 – Promotion, P-O-P, channel merch., advertising, p.r., direct mktg., Internet/interactive, market research, promo. strat. devel./concept devel./execution/partner identification/negotiation, prem. identification/purchasing, promo. design, fulfillment plan./coord., in-store merch. design, integrated mktg., media strat./plan./buying, print/broadcast adv., collateral design/prod., direct response, Internet 18,347,000 5 43 87,367
45 CoActive Marketing Group Great Neck, NY, John Benfield 516-622-2800 – Account-specific, promotional advertising, event/in-store, interactive, Hispanic marketing, creative services 13,950,000 12 29 58,125
46 Pierce Promotions & Event Management, Inc. Portland, ME Clint Pierce 207-761-6504 Event marketing, sampling programs, mobile marketing, program management 4,766,109 75 11 119,153
47 EastWest Creative New York, NY Len Zabala 212-951-7220 – Creative services, promotion development, planning, Internet, field marketing, direct, premium incentives 8,692,960 34 18 137,983
48 Regan Group Los Angeles, CA Patti Regan 310-842-3776 – Cross-promotion, media buying/barter, warehouse/fulfillment, special events, premiums, Internet, retail overlays, loyalty programs 3,005,898 187 8 85,883
49 Juhl Marketing Comm. Mishawaka, IN Howard Blackwood 219-271-5621 – Sales promotion, dealer programs, collateral, advertising, direct, p.r., strategic planning, research, interactive 2,664,083 45 56 85,938
50 Marketing Store Worldwide Westmont, IL Graham Kemp 630-986-2300 – Sales promotion, direct, marketing consultation, database, sports/digital marketing, event programs, event mktg. 60,270,209 4 14 109,582
51 Gage Minneapolis, MN Skip Gage 763-595-3800 – Strategic planning, creative development account management, interactive development 54,254,000 11 10 185,888
52 Bensussen Deutsch & Associates, Inc. Woodinville, WA Jay Deutsch 425-492-6111 Sales promotion, branded retail programs, consumer promotion, sports marketing, Web, graphic design, P-O-P/packaging, product modeling, importing, publication development, e-commerce, warehousing, fulfillment, database mktg. 1,200,000 380 17 2,824
53 Mastermind Marketing Atlanta, GA Daniel Dodson 678-420-4000 – Strategic planning, communications, design/production, analysis/research, printing, photography, fulfillment 7,710,000 26 19 157,347
54 IMC Holmdel, NJ Robert Zick 732-332-0515 – Strategic planning and development, trade mktg. collateral, Web design, new media, graphic design, programming and database mgmt. 4,855,493 42 17 121,387
55 Guild Group White Plains, NY Victor Ayala 914-467-8200 – Strategic planning, development, program management, consulting, field/partnership efforts, ethnic/trade marketing 11,276,000 9 21 137,512
56 EGC Group Hicksville, NY Ernest Canadeo 516-935-4944 – Promotion planning/execution, creative/production, media planning/placement, print production, creative 3,262,000 53 16 125,462
57 BDS Marketing Irvine, CA Beverly Ham 949-472-6700 – Training, demos, assisted selling, field marketing, merchandising, fulfillment, creative, strategic planning, data capture, Internet promotions, field execution, recruitment/field staff training $6,919,806 30% 17 $18,355
58 BFG Communications Hilton Head, SC Kevin Meany 800-248-0173 – Strategic development, sponsorship activation, event marketing, sampling, field marketing, games/contests, interactive marketing, event management, promotion planning/execution, creative/concept/art/design/copy 2,755,946 159 6 105,998
59 Gem Group Atlanta, GA Rick Jones 404-240-5264 – Marketing consulting, asset management, sports/entertainment/cause marketing, account-specific marketing, advertising, p.r., premiums, field marketing, special events, sampling, mobile marketing, hospitality 11,250,000 47 32 100,446
60 Marketing Werks Chicago, IL Julie Guida/Scott Moller 312-357-1010 – Mobile marketing, event marketing, product sampling, sales promotion 1,458,111 159 14 58,324
61 Roundhouse Marketing & Promotions, Inc. Madison, WI William Towell 608-242-5100 Consumer promotion creative/concepting/implementation, P-O-P/merch./sales collateral, printing, fulfillment, premiums 3,026,460 80 10 116,402
62 Momentum Marketing Services Corp. Washington, DC Brad Nierenberg 202-548-3314 Lifestyle mktg., event/tour mgmt., creative svcs., mobile/field/guerrilla/sports/event mktg., sampling, strat. plan., premiums, merchandising, digital/Web prog., sponsorship negotiations/mgmt. 2,311,660 185 6 109,845
63 Howe Marketing Group Pasadena, CA Michael Arthur 626-817-7200 – Sales, creative/production, fulfillment, media creative/production, fulfillment mgmt., call center, acct. mgmt., program devel. 9,513,000 -13 28 164,017
64 KK&A Chicago, IL Keith Kriegler 312-849-2111 – Strat. plan., concepting, P-O-P materials, execution mgmt., field implementation, creative, production 1,672,689 208 9 152,063
65 Cramer-Krasselt Co. Milwaukee, WI Peter Krivkovich 414-227-3500 – Strat. plan., concepting/implementation, strat. alliances/tie-ins, sampling, Internet promo./prod., research/prog. analysis, contest/games admin., merch./P-O-P, fulfillment, acct.-spec. plan. 2,477,000 162 5 103,208
66 Marlin Marketing New York, NY Neal Frank 212-888-5890 – Event mktg., partnership, loyalty mktg., sweeps/games, design, consumer/trade advertising, cause-related marketing 2,590,000 88 11 287,778
67 Roska Direct Montgomeryville, PA Jon Roska, Sr. 215-699-9200 – Mktg./acct. mgmt. svcs., creative devel., studio svcs., prod. mgmt., information tech., media mgmt. 5,277,113 15 20 99,568
68 UniCom Marketing Group, Inc. Chicago, IL David Urbaniak 312-738-1404 – Promotion, Web site design, collateral/display, consulting, adv., creative concepting/execution, graphic design, interactive strat./promo., merch., display devel., games admin., acct. svcs., 3,145,625 72 6 136,766
69 Impact Marketing & Promotions Tarzana, CA Abbie Korman 818-758-9983 – Radio promo., sweeps. mgmt., Internet sweeps., consulting, travel fulfillment, creative devel., graphic design/art, 1,373,802 434 4 137,380
70 Don Jagoda Associates, Inc. Melville, NY Don Jagoda 631-454-1800 – Strat. plan./promo. mkt. concept devel., creative/copy/art/production, merch. & travel incentive prog./admin./prizes, Internet prog. admin./database mktg. svcs., sweeps/contest/games admin., fulfillment/direct response, promo. plan., strat. devel., concept devel., telemarketing 6,062,484 -18 39 75,781
71 Catalyst Marketing International, Inc. Fairfield, CT Bob Zappi 203-256-5644 – Promo. mktg., event mktg., mktg. consulting, concept devel., creative design, strat. plan., event execution 3,400,000 48 8 136,000
72 Mitchell & Co. Toledo, OH Mark Mitchell 419-243-7600 – Sales promotions, collateral, P-O-P, Web site design/consultation, sales meetings, trade shows, research, p.r. 3,182,288 31 19 99,447
73 Centra Marketing & Communications, Inc. Westbury, NY Robert Bell 516-997-3147 – Strat. plan., research, new prod. devel./mktg./dist., creative, promo. mgmt., acct.-spec., event mktg., graphics, fulfillment, Internet promo., sweeps/games/contests, rebates, premiums, sales incentives 1,170,000 401 5 146,250
74 QLM Marketing Princeton, NJ W. Robert Lipsky 609-683-1177 – Creative execution, strat. plan./concept devel., direct mktg., digital mktg., trade/acct.-spec. mktg., design/copy/illustration, ideation/plan., pre-press, P-O-P design, Web design 5,484,500 6 19 109,690
75 Target Marketing & Promotions Boston, MA Tom Schneider 617-562-1300 – Concept devel., mktg. strat., on-premise solutions, consumer promo., partnering, mobile mktg., guerrilla events, acct.-spec., trade incentives, direct, P-O-P $2,323,090 45% 17 $105,595
76 Blackwood Martin/CJRW Fayetteville, AR Mark Blackwood 501-442-9803 – Promo. plan./execution, promo. media plan./buying, creative devel./execution, tie-in devel./mgmt., local mkt. prog. 3,465,425 10 24 80,591
77 Cohen-Friedberg Associates, Framingham, MA Mark Cohen 508-626-0211 – Sales promo., sweeps./scratch cards/contests/sports games/incentives, promo. strat./devel./creative/admin./execution, online promo. strat., partnership mktg., P-O-P creative/production, premium procurement 905,886 783 4 226,472
78 L.A. Office Los Angeles, CA Mitch Litvak 310-275-2088 – Partnership mktg., RoadShow event, promo. mktg. prog., concepting promotion ideas, negotiations 1,352,800 128 7 96,629
79 Javelin St. Louis, MO Mike Campbell 314-361-1450 – Event mktg., road tours, mobile mktg., sampling, p.r., corp. events, concept devel., tour logistics mgmt., event staffing, creative/fabrication 1,403,480 159 3 56,139
80 Harwood Marketing Group Addison, TX Forest Harwood 972-458-4670 – Acct. mgmt., strat. thinking/concept devel., acct.-spec. promo. plan./execution, sweeps/contests, co-mktg./tie-in partnership promo., value-added prog., event execution, direct mail, creative svcs., Hispanic mktg., branding/positioning, sampling, sales incentives 3,179,423 33 13 105,981
81 Idea Connections Rochester, NY Carey Corea 716-271-4900 – Sales promo., P-O-P/merch. prog., channel/acct.-spec. mktg., new product launches, direct mktg., brochures/collateral design, sweeps/games/contest, consumer/trade adv., brand mgmt./positioning, multi-media, Web site design 3,461,852 22 13 86,546
82 Firehouse, Inc. Addison, TX Mark Hall 972-692-0911 – Consumer promo., P-O-P, trade promo., design, direct mktg., strat. plan., interactive design, print prod., broadcast prod., graphic svcs. 710,000 314 4 88,750
83 HWB, Inc. Irvine, CA Shari Nomady 949-975-8100 – Strat. plan., creative devel., prod., fulfillment, acct. svcs., concept devel. 1,248,000 58 12 73,412
84 Marketing Edge, Inc. Rolling Meadows, IL Richard Scobee 847-364-0000 – Prog. execution/implementation, media, mktg. consulting, concept devel./promo. plan., prog./sales admin., consulting, tie-in, premium sourcing, design/layout/copy, art prod./mechanical 2,396,400 25 18 239,640
85 Tipton & Maglione, Inc. New York, NY Martin Maglione 212-645-5577 – Promo. plan./execution, collateral/P-O-P/package design, on-premise/in-store events, online prog., consulting, concept devel., design/copy, data mgmt./tracking, seeding, prize fulfillment 2,115,200 24 19 111,328
86 Equity Communications/GSI Westport, CT John Caputo 203-222-9767 – Creative concept devel., promo. mktg. plan./consulting, material devel./prod., design, sweeps/games admin., material prod., design/art/copy 1,821,000 47 6 151,750
87 Creative Resource Center (CRC) Eden Prairie, MN Michael Lundeby 952-937-6000 – Interactive mktg., sales promo., adv., package design, direct mktg., strat.plan./implementation, Web site concepting/devel./implementation 1,330,758 29 22 46,964
88 B.A.R.C. Communications, Inc. San Francisco, CA John Randazzo 415-772-1989 – Advertising, strat. plan., creative devel., concept devel., direct mktg., merchandising/P-O-P, graphic design, sweeps 4,060,720 6 12 156,182
89 Langworth Pantel Group, Inc. White Plains, NY Frank Langworth 914-946-7334 – Consulting/project mgmt., sweeps. devel., copywriting, creative svcs., studio, design, art 971,380 45 14 69,384
90 Wencel/Hess Chicago, IL Mike Wencel, Sr. 312-255-1511 – Package design, strat. mktg., on/off-premise consumer sales promo., distributor/retailer/trade incentives, sales contest, adv., direct mail, new media, Web site/e-commerce solutions, multimedia 2,659,764 10 19 166,235
91 GWP, Inc. Bridgewater, NJ Randle Grossman 908-707-8900 – Strat./promo. plan., creative devel./prod., digital/interactive, print prod., design, plan., art/photography, copy, project mgmt. 2,901,000 14 10 138,143
92 CCM New York, NY Allan Meyerson/Steve Polachi/Mike Chadwick 212-689-8225 – Purchasing, pre-prod., strat. consultation, execution, creative, prog. admin. 1,945,067 -1 23 97,253
93 Responsive Marketing & Communications, Inc. Schaumberg, IL A.J. Marsiglia 847-240-1100 Creative svcs., consulting/plan., media, production, new media, strat. plan., creative devel., graphic production, media placement/plan., production mgmt. $1,732,429 -6% 23 $69,297
94 Vertical Marketing Network, LLC Tustin, CA Philip Saifer 714-665-9400 – Strat. plan./sales promo., merch./P-O-P devel., creative devel./implementation, sweeps/game admin., prem devel., production mgmt., database mktg., art production, tie-in devel. 1,156,256 35 5 165,179
95 Marketing Expressions, Inc., Des Plaines, IL Tom Russell/Bob Deppisch 847-297-4440 Concept/creative/artwork, production, premiums/sweeps, media 765,602 14 16 21,874
96 Botsford Group Atlanta, GA David Botsford 404-266-7500 – National promo. implementation/in-store, radio merch., sponsorship/event mktg., co-mktg., strat. promo. plan. 1,110,000 23 9 111,000
97 Promotion Management Corp. Westport, CT C. Samuel Stryker 203-227-8478 – Sweeps/games/contests admin., creative/production, promo. plan. 295,554 -36 28 76,060
98 Ervin Marketing Creative Communications, Inc. St. Louis, MO Sallie Ervin 314-994-1155 Strat. plan., brand mktg., promo. plan./execution, employee comm., adv., identity prog., event mktg., stat. devel., mktg. plan. devel., comm. research, tie-ins, premium sourcing 1,176,779 -55 13 73,549
99 Velocity Sports & Entertainment, LLC David Grant/Alex Nieroth/Mike Reisman/Bob Wilhelmy Westport, CT 203-291-4500 – Consulting, hospitality, event plan./exec., concept devel., staffing 4,764,722 N/A 2 153,701
100 Big Fat, Inc. New York, NY Jonathan Ressler 212-931-6200 – Nightlife mktg., guerrilla/grassroots mktg., buzz plan., experiential mktg., concept devel., creative svcs. 4,200,000 N/A 2 46,667

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