MARKETING SERVICES
Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business
Consumer Marketing
Next Step: Category Agencies?
The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly
FTC Slams Music Industry
The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same
Common Causes
The world's three largest advertising agencies London's WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced
Profiles: Ryan Partnership
They say you should never forget where you came from and Ryan Partnership hasn't. Opened as a packaged goods consultancy in 1984, the Westport, CT-based
The PROMO 100 Revenue Ranking
The Iron is Hot
I have finally discovered a sport I can stand to watch: Cooking. Thanks to Iron Chef, I can now experience the thrill of victory and the agony of defeat.
Spectra Spotlight
Springtime means sports for millions of Americans. Whether it's business-league softball, playground hoops, country-club golf, or country-road biking,
THE PROMO 100 — Top 25 Agencies 2001
Batters Up
Kraft Foods unit Post Cereals, White Plains, NY, wasted no time putting its new Major League Baseball sponsorship into play. A kids' promotion putting
