Consumer Marketing

P&G Touches Up the Do

|  by Chief Marketer Staff

Procter & Gamble, Cincinnati, strengthened its position in the U.S. hair care market and entered the hair coloring segment by striking a deal to acquire

Re-Slotting

|  by Chief Marketer Staff

Slotting fees will get a new spot on manufacturers' ledger sheets, but will still end up in retailers' pockets. The Financial Accounting Standards Board

Home Run Derby

|  by Chief Marketer Staff

Six years after a salary strike between millionaire players and billionaire owners tainted the people's game, Major League Baseball, New York City, is

Buddy Up

|  by Chief Marketer Staff

Four is not a crowd in Jim Beam's prize pool. The brand this month wraps up a sweeps awarding a grand-prize trip for four friends and readies another

ACQUISITIONS

|  by Chief Marketer Staff

HA-LO SELLS TWO Ha-Lo Industries, Niles, IL, sold its Market USA teleservices division to Paris-based SR Teleperformance for $32.5 million and its Lipson

Music to Market By

|  by Chief Marketer Staff

I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

Clicks and Cliques

|  by Chief Marketer Staff

Eastman Kodak Co., Rochester, NY, and teen site Bolt.com, New York City, in May launched a co-branded photo service for Bolt's four million members (aged

PROMO 100 Jeopardy!

|  by Chief Marketer Staff

In compiling the PROMO 100 each year, we collect a copious amount of information that isn't used to determine the rankings and, therefore, never makes

Pay Dirt

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual