NEW AND NOTEWORTHY PRODUCTS
Marketing Is a Breeze Lancaster, PA-based InSight's new Fan-Tastic can cool customers while giving brands a breath of fresh marketing. Perfect for either
Consumer Marketing
Analysis: The Clutter Patrol
PROMO'S foolhardy staff attaches a number to the marketing world's most over-used phrase. We're looking to break through the clutter. If PROMO'S editors
Special Report: Cable Casting
Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an
Straight to the Source
Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.
Phoning for Godot
I had a pet peeve when I started out my career on the Agency side. I used to telephone my clients, prospective or current, and leave a message for them
Someday Drivers
We are a little bruised these days from summer travel. I'm not talking about the weary bones you get from a long drive (although back-to-back tri-state
Ford Climbs the Beanstalk
Detroit-based Ford Motor Co.'s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk handles licensing
Second Set
Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,
Running the Brand
Who knew photos could be footwear? Nike did. The Beaverton, OR-based apparel giant saw Polaroid's popular i-Zone instant pocket cameras as a hook to reach
DEPARTMENT STORES: Fashion and Compassion
Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty
