The Price Is Righter
There's nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing
Consumer Marketing
STILL TICKING
What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products
ACCOUNT ACTION
Porsche Cars North America, Inc., Atlanta, selected marketing software maker Veridiem, Inc., Maynard, MA, to oversee performance management. Woolf Associates,
September 1, 2001
LETTERS
CONSOLIDATION CONCERNS In a story entitled Moving Targets (May PROMO), you report that while the in-store services sector increased 3.9 percent, Growth
Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady
Business Briefs
DraftWorldwide, Chicago, united its promotion marketing capabilities into a single entity called Surge at DraftWorldwide. The unit includes the promotional
Cease and Delist
And to think I used to find telemarketing the most aggravating marketing tactic in the world. I've never really minded the intrusion of marketing messages.
Clutter: The Tangled Web
They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a
Party in the Skies
Five days, four cities, thousands of air miles, great meals, fabulous concerts, good company and a lot of Miller beer. That's the itinerary I logged this
