TRADE PROMOTION: Going for Broke
Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise. Benoit, Twomey
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching
The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.
Don't let the green hair and body piercing fool you. Today's college students aren't simply scrounging pennies for pizza and beer. In fact, they're spending
Meet Your Match Gold Media Group, Wichita, KS, introduced Hook Me Up, an electronic device designed to serve as an ice breaker for promotional parties
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
So, you're thinking to yourself, Wouldn't it be great if someone figured out all this technology stuff and created a turn-key solution that I could tap
Another Sucker Born Help customers get a hold of things with the new L'il Sucker from Minnetonka, MN-based Innovative Marketing Consultants. The suction