Clutter: Extras, Extras!
Don't stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional
Consumer Marketing
TRADE PROMOTION: Going for Broke
Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
Special Report: Entertainment Overdrive
It's summer and consumers are exploring the great outdoors. So what's a cable network to do when many of its viewers hit the beaches and parks? Join them,
AGENCY MOVES
Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and
ACCOUNT ACTION
Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise. Benoit, Twomey
Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching
Of Tobacco and Mushrooms
The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.
Making the Grade
Don't let the green hair and body piercing fool you. Today's college students aren't simply scrounging pennies for pizza and beer. In fact, they're spending
NEW AND NOTEWORTHY TOOLS
Meet Your Match Gold Media Group, Wichita, KS, introduced Hook Me Up, an electronic device designed to serve as an ice breaker for promotional parties
Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
