NOT JUST FOR BREAKFAST ANYMORE
SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers have cooled their heels a bit in the land of
Consumer Marketing
Super Sundays
As the marketing world's various disciplines continue to be viewed as an integrated whole, it's only fitting that industry award programs do the same.
Point of Contact
The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of
Craving Entertainment
Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,
Horror Story
Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature
Some Experience Required
There's a lot of experience to be found in this issue. You'll find it most obviously in a pair of features stories that are slugged just that. We promised
Translating for the Hispanic Market
Habla Espanol? Do you know the best way to reach the booming Hispanic market? If you think it involves more than getting a handle on Spanish, you're right.
The Fellowship of New Line
New Line Cinema's The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees
NEW AND NOTEWORTHY PRODUCTS
Suck It Up Shop-Vac, Williamsport, PA, jumped into the premium business this summer by offering its fleet of vacuums as sweepstakes prizes, incentives,
Rising to the Top
Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will
