Managing Promotional Risk
Editor's note: The FBI's investigation into the game scandal at McDonald's and the media debate that followed have heightened awareness about the potential
Consumer Marketing
Net Working
If you've never been to the United States Tennis Center in Queens, NY, during the two weeks surrounding Labor Day, allow me to set the scene. Some 600,000
IPROMOTE: Down for the Count
Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate
Avoiding Catastrophe If Your Online Partner Goes Belly Up
You've already committed several million dollars' worth of offline media exposure (including your very own product packaging). Then you learn that your
NEW AND NOTEWORTHY TOOLS
Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and
MARKETING SERVICES
Clarity Incentive Sytems, Inc., New York City, named Luis Folhadela Oliveira managing director of its European office in Lisbon, Portugal. Helen Everett
ENTERTAINMENT PROPERTIES PREVIEW: Hollywood Connections
It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
CLIENT SIDE
Burger King Corp., Miami, promoted Dana Frydman to vp-product marketing and Marco Moretti to vp-marketing research. Also, DeeDee Drays named senior director-alliances
Responsibility Marketing
God, I love an ad that says Shape up. I've noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police
ACCOUNT ACTION
Miami-based Club Med North America selected IQ Commerce Corp., Saratoga, CA, to develop and implement an online promotional campaign. Also at IQ Commerce:
