ACQUISITIONS
JUICING UP MOTT'S Cadbury Schweppes plc, London, agreed to acquire the RealLemon and RealLime baking and mixer products from Eagle Family Foods, Inc.,
Consumer Marketing
NEWS ANALYSIS: McFallout
The bad guys were easy to spot in August, when FBI agents arrested eight people accused of stealing $13 million by embezzling sweepstakes gamepieces.
Golden Oldies
This isn't your father's retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,
A Drive for Five
Who says it's a bad time to start an agency? The principals at Launch55 certainly don't. In fact, this trio of marketing veterans believes there's no
Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
DATABASE MARKETING: Going for Gold
Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn't waiting. Colorado Springs,
Going Continental
Editor's note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn't seen
Practical Magic
Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom's original character: Walt Disney himself. The 100
Never Say Never Again
James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based
October 1, 2001
