Honorable Mentions
Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread
Consumer Marketing
Best-Promoted Brands of 2001
BUSINESS AS USUAL. It's a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been
Next Stop: The World
After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions
PROMOTIONAL ADVERTISING: Hot Air
South Norwalk, CT-based Beiersdorf, Inc. washed a lot of faces that fans never see this summer. The company ran a So Refreshing radio-and-sampling campaign
ACQUISITIONS
THIRST QUENCHING PepsiCo., Purchase, NY, got the green light from the Federal Trade Commission to complete its $13.4 billion acquisition of Quaker Oats,
On Course
When it comes to dominating the PGA Tour, no one compares to Buick except maybe Tiger Woods. The Flint, MI-based General Motors brand has been a tour
Pitching for the Industry
Given the economic challenges that most marketers are facing today, it's no wonder that the best of them are seeking the expertise of promotional marketing
Warped Views
Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
MARKETING SERVICES
The National Association for Retail Merchandising Services (NARMS), Plover, WI, named the following officers: chairman Ralph Bartolotta, president of
