PROMO 100 Updates
In the spirit of USA Today, here's a quick overview of what's been happening at agencies among the elite ranks of the PROMO 100. 1. The New York office
Consumer Marketing
It’s a Relationship Business
It was tough making those first phone calls the week after Sept. 11 as I set about writing this month's feature story. How could I possibly ask people
Whatever Works
I know this campaign is old, but I still think it's great. That's how one industry expert apologetically offered his nomination for Best Overall Promotion
NEW AND NOTEWORTHY TOOLS
Not Just Skin Deep Jinny Beauty Supply Co., Chicago, is helping marketers get a handle on the ethnic beauty care market with the OTC Ethnic Beauty Supply
November 1, 2001
Creature Features
The Haunted House sure is getting crowded. Character-based Halloween promos get a few new wrinkles this year with a pair of properties that extend the
CONVENIENCE STORES: Marketing to Go
Convenience store retailers have spent most of the last 20 years sitting and watching. They've sat around as CPG makers focused first on grocery stores,
Staking Out the States
Sweepstakes are subject to constantly evolving regulation by federal and state entities. Various attorneys general have successfully sued and settled
AGENCY MOVES
Steve Caputo named svp-strategic services at Marden-Kane, Inc., Manhasset, NY. Marketing Drive Worldwide, Wilton, CT, named Chris Barr and Kathryn Benedett
Mall Hopping
Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer
