NEW AND NOTEWORTHY PRODUCTS
Day by Day These 14-inch-by-27-inch linen towels come with a dowel and cord for easy mounting on walls. Dudley, MA-based Stevens Linen has a variety of
Consumer Marketing
AGENCY MOVES
Jeremy Pagden named ceo of The Integer Group, Denver. He replaces Ron Askew, who left to become chief marketing officer of Golden, CO-based Coors Brewing
Whopper Deals
Burger King Corp in October unveiled a long-term partnership with DreamWorks SKG to jointly promote the next five animated and live-action theatrical
Eye Candy
Elite Chocolate got teenagers in Israel to spread the word about its new larger-sized Mekupelet XL candy SKU by using innovative technology that got them
Back to Business
We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder
A New Dawn
Aurora Foods, St. Louis, continued to rebound early this fall even as former ceo Ian Wilson and erstwhile chief financial officer M. Laurie Cummings pleaded
ACCOUNT ACTION
Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official
FINANCIAL SERVICES: Tuition Check
First USA is rooming with Chris and Luke this year. The Wilmington, DE-based division of Bank One Corp. signed a sponsorship deal in June, hiring the
Getting Labeled
In the old days, rock legends like Mick Jagger and Sting would sneer at corporate sponsorships. But it's a Brand New Day in the music business (as Sting
Spanning the Globe
Six U.S. campaigns are among the potential winners of the Association of Promotion Marketing Agencies Worldwide's 2001 Globe Awards, which will be announced
