Wishing for a Happy New Year Now
Is it 2002 yet? There is so much about 2001 worth leaving behind that I thought maybe we could skip the last two months and proceed directly to January.
Consumer Marketing
A Medium That’s Well Done
With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the
ACQUISITIONS
COMING CLEAN Prestige Brands International, Bonita Springs, FL, will purchase Cincinnati-based Procter & Gamble's Comet cleanser brand. Controlled by
MARKETING SERVICES
Veridiem, Inc., Maynard, MA, named Rick Cramer president and ceo. William Hogg promoted to executive vp-manufacturing at Livonia, MI-based Valassis. He
Regroup and Reflect
By the time you see this issue, we'll be catching our breath after three busy days at PROMO Expo in Chicago. This year, we've been especially keen on
For Their Eyes Only
For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to
Food for Thought
OK, so Coke and Harry Potter and the Sorcerer's Stone get top billing. But Minneapolis-based General Mills' foodservice division next month ties into
Calls of the Wild
Loyal Budweiser drinkers are not to be taken lightly or litely, in most cases. I learned that much rather quickly while tagging along for the Wild On
Recession-Era Advice
Doug Wood has been watching TV very carefully, and has advice for marketers fielding promotions after the Sept. 11 attacks: Don't cut corners. In past
Sports Sponsorships: Nothing But the Truth
Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York
