Pet Project
Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly
Consumer Marketing
Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
January 1, 2002
Homey Holidays
It's still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according
Acquisitions
IN THE DOUGH Minneapolis-based General Mills' $6.1 billion purchase of Pillsbury from Diageo PLC was narrowly given the go-ahead by the FTC in October.
The Cautious Approach
Procter & Gamble's overseas error has already become legendary. An ad agency in Slovakia innocently mailed out 70,000 packages containing samples of P&G's
Dialog Awards: Can We Talk?
Nothing is easy these days. And that's a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers
Spreading Out
As part of its ongoing effort to divest brands, Cincinnati-based Procter & Gamble is handing Jif peanut butter and Crisco cooking oil to jam and jelly
NEW AND NOTEWORTHY PRODUCTS
Clip Strip The new Cobra Strip all-purpose desktop holder, manufactured by Stamford, CT-based Jornik, keeps messages and memos (and pens) right where
New World Ordering
It's December. Do you knew where your future is? I recently spoke at length about the future of this business with several marketers who I know and respect.
