Flying Down in Rio
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
Consumer Marketing
AGENCY MOVES
Christopher Bragas named cfo and coo of EastWest Creative, New York City. Also, Rod Gonzalez named senior creative director, Ed Catto group account director,
NEW AND NOTEWORTHY TOOLS
Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive
CLIENT SIDE
Deborah Wahl, marketing communications manager for Ford's Lincoln Mercury division, Irvine, CA, resigned in October to take a position with rival car
Gold Miners
It is, after all, supposed to be about the athletes. With the organizing-committee bribery scandal (March 1999 PROMO) a thing of the past, but the unpleasant
Palm Beach Blues and Blueprints
It rained in Palm Beach last month. But hey, it was still Palm Beach. The weather was a fitting analogy for the mood among the members attending the Association
Deal With It
Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of
Arch Enemies
McDonald's Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald's for destroying
Winter Wonderland
You don't have to be Santa to understand how important December is to the retail industry. That's one reason we're pleased to bring you our cover story
Milano Leaves McDonald’s
McDonald's Corp.'s lead promotion executive, senior vp-U.S. marketing R.J. Milano, resigned abruptly in October, citing a personal decision to pursue
