BACK-END AND BELOW-THE-LINE SERVICES
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's
Consumer Marketing
products
HINGE BENEFITS Madison, WI-based Lifeline's new personal HinGym takes a total body workout anyplace that has doors. Exercise the back, arms, chest, legs,
Undercover No More
UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films' Dimension division looked like a big winner last spring when
Premium Incentives: Crystal Clear Persuasion
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs
Agency Moves
DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account
Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She
Cooking with Gas
Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious
At a Mailbox Near You
COX TARGET MEDIA TOOK VALPAK TO THE MOVIES THIS WINTER. As part of a program overhaul, Key Largo, FL-based Cox dressed up its co-op coupon mailer in February
Slamming on the Brakes
A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization
Talking Like a Local
Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.
