Promotion Research: Good Measures
The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced
Consumer Marketing
A New Leaf
Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in
Client Side
AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was
In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led
Agency Net Revenues: Down to Earth
Lest you think a 9.4-percent revenue increase among promotion agencies is a bit too rosy, consider the fact that the figure represents the segment's lowest
Short Profiles: CoActive Marketing
Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events
Sponsorships: Sold Out
Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew
Profiles: The Promotion Network
The Promotion Network has always been ahead of the times. When the doors first opened in 1983, the shop was one of the few promotion agencies offering
Agency Rankings, 1-25
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
The Future Is Now
Ask four people to define and you'll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.
