Flame Out For Burger King?
At press time, the $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms had hit a major bump in the road. London-based
Consumer Marketing
Traveling Companions
When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still
Crossing the Line
I'm hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace
Who is Laurie Cairns?
Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.
Spending the Holidays with Credit
MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA's
Working on Sunday
Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand's
E-Relevant
If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign
products
Instant Gratification Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital
In Store for the Future
Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted
Can-Do Collaboration
Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations
