Who is Laurie Cairns?
Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.
Consumer Marketing
Spending the Holidays with Credit
MasterCard and Visa are in the midst of competing fourth-quarter campaigns that emphasize spending time and money with friends and family. Visa USA's
Working on Sunday
Eighty percent of all coupons are distributed via free-standing inserts in Sunday newspapers. Typically, FSI spending is the biggest percentage of a brand's
E-Relevant
If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign
products
Instant Gratification Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital
In Store for the Future
Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted
Can-Do Collaboration
Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations
December 1, 2002
The World Over
The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign
Just Browsing
We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct
