Dr Pepper/Seven Up Dangles $70,000 Grand Prize

Posted on by Chief Marketer Staff

Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp cups at 7-Eleven stores.

Consumers who purchase Super Big Gulps will automatically receive 100 points to be used in Plano, TX-based Dr Pepper/Seven Up’s LiquidLoot online auction, designed by eBay.

One out of every 10 Super Big Gulps will also feature an instant-win ticket for a free two-liter bottle of 7UP.

Zipatoni, Chicago, handles.

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