Charting the Changing Customer Journey

How customers want to interact with brands has changed drastically in recent years—and marketers must keep up.

To discover the tactics and tools marketers need to embrace in the new digital economy, Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy. “

In this exclusive Q&A, we discuss:

  • Wharton Special ReportThe major pain points marketers face when creating a digital strategy
  • Challenges marketers face when integrating numerous tools and channels
  • The difference between marketing to someone and really communicating with them
  • The three biggest mistakes marketers are making in digital today
  • And more!


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