We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.
Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.
Click here to view the 2023 winners!
