B2B Marketing

2021 PRO Awards Winners Announced

August 6, 2021 |  by Chief Marketer Staff

The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.

Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers

July 30, 2021 |  by Kaylee Hultgren

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Make Your Promotions More Rewarding

Partner Content

When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now

How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising

July 16, 2021 |  by Chief Marketer Staff

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

The State of Experiential Marketing: 15 Data Points

July 16, 2021 |  by Chief Marketer Staff

Data points supporting the experiential marketing industry’s comeback.

Five Martech Trends to Keep an Eye On in 2021

July 16, 2021 |  by Sherry Chiger

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

June 25, 2021 |  by Sherry Chiger

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google Delays Phase-Out of Third-Party Cookies Until 2023

June 25, 2021 |  by Chief Marketer Staff

Google announced it would delay cookie deprecation for another two years.

How Brands Are Showing Support for Juneteenth Holiday

June 17, 2021 |  by Kaylee Hultgren

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Post-Pandemic, Trust Is Even More Important in Buying Decisions

June 17, 2021 |  by Sherry Chiger

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.