Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
How marketers can prepare for the demise of third-party cookies.
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
Check out these three useful marketing tools for B2B companies.