2021 PRO Awards Winners Announced

Posted on by Chief Marketer Staff

The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.

Among this year’s 38 gold winning programs: Advance Auto Parts’ “DieHard is Back” campaign for Best Brand Awareness; Petmate’s “National Fetch Day for Best Campaign on a Budget; NAACP’s 111th Convention in the Best Diversity program category; and Amazon Web Services’ DeepRacer League for Best B2B Campaign. Pringles’ and Adult Swim’s “Trapped in Advertising” took away the event’s biggest award when they were named the Platinum PRO winner.

The winners were revealed during a virtual gala on August 4, where we raised a toast to the winners and enjoyed inspired conversations led by industry leaders. Go here to peruse all the campaigns. Congrats!

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“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

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