Digital + Social

Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Twitter tests video ads that looks like user’s tweets.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.