CONSUMER-MARKETING | RETENTION

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Here are some ideas to put into practice to make a better business case for video.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.