CONSUMER-MARKETING | ENGAGEMENT

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but

Convenience store retailers have spent most of the last 20 years sitting and watching. They've sat around as CPG makers focused first on grocery stores,

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

New Line Cinema's The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

Don't blink or you'll miss them. Seriously. PROMO'S four-hour run through one of Stop & Shop's Norwalk, CT, stores was a lesson in the clean store policies