Engagement
-
Direct Marketing | Print
Next Year’s Hit
IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.
-
Direct Marketing | Print
The Blind Leading the Blind
OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world
-
Direct Marketing | Print
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
-
Acquisition
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.
-
Acquisition
KFC Gives Kids TV Feature, Prizes in Baseball Promo
Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.
-
Acquisition
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.
-
Engagement
Sheraton Hotels, TNT Team for The Closer Promo
Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.
-
Direct Marketing | Print
Lillian Vernon Corp. Sold
For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003, has sold it to investment firm Sun Capital Partners. Sale terms were not announced.
-
Data Driven ROI
Pitney Bowes Buys Two Firms
Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.
-
Direct Marketing | Print
Direct, Retail Sales Down as Eddie Bauer’s Losses Deepen
Eddie Bauer Holdings Inc. reported a net loss of $35.6 million for first quarter 2006, compared with a net loss of $8.6 million a year ago. The company