CONSUMER-MARKETING | ENGAGEMENT

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

ACTION! That's what's in store for those who attend next month's StarPower conference. This year's Promotion Marketing Association conference promises

A NEW LOOK! Another way in which we're celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.