Back to the Bog
It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release
CONSUMER-MARKETING | ENGAGEMENT
Feature Film: Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
Fairy Tale Ending
Things are looking very green this year. Never before has one property so thoroughly dominated PROMO's Entertainment Marketing Awards the way DreamWorks
Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
Fizz Whiz
Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream
Music: That’s Amore
Victoria's Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking
Promotional Products: Down, Not Out
What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent
Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
