Engagement
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Direct Marketing | Print
Williams-Sonoma Earnings Fall Nearly 12%
Williams-Sonoma Inc. reported net earnings of $23.1 million for the first quarter, down 11.7% from $26.2 million last year.
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Acquisition
Unilever Airs Laundry in NYC
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
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Engagement
McDonald’s Launches World Cup Burger
McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.
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Acquisition
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
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Engagement
Sprite Hits the Street with a New Look and Message
Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.
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Engagement
AOL, CBS Team for Online Treasure Hunt
AOL is launching a one-of a kind online treasure hunt this fall that will send puzzle-solving enthusiasts on a hunt for real-life treasure.
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Engagement
Dell to Open Retail Stores
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.
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Engagement
Toyota Hires Velocity Sports & Entertainment for NASCAR Sponsorship
Toyota Motor Sales, U.S.A. has chosen Velocity Sports & Entertainment to drive activation of its sponsorship of the NASCAR Nextel Cup Series and the Busch Series, which begins next year.
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Acquisition
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Acquisition
Pop-Tarts Keeps American Idol Tour Warm
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.