Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching
I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national
Coca-Cola Co. is ready to ride with Harry. As exclusive promo partner for Warner Bros.' Harry Potter and the Sorcerer's Stone, Atlanta-based Coke kicks
Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve
While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics
You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting
Event marketing helps push spending 7.1 percent.
Supplier shakeups, brand consolidation hold growth at 3.9 percent.
Click here to view the 2023 winners!