CONSUMER-MARKETING | ENGAGEMENT

Getting out of the office much this summer? No, we're not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

The Mall of America home to three Victoria's Secrets and five Gap stores just got better: General Mills' Cereal Adventure is open, blaring out its contribution

Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

Don't stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

It's summer and consumers are exploring the great outdoors. So what's a cable network to do when many of its viewers hit the beaches and parks? Join them,

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching