A Star is Born
WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new Watch & Win sweepstakes Discovery Kids and Hasbro have underway to promote the hit series Trading Spaces: Boys Vs. Girls. The Totally Insane Room of Your Dreams sweeps launched Oct. 4 during the Discovery Kids on NBC programming and runs through Nov. 16.
Kids collect clues from the Saturday morning show, which debuted May 17, to help them guess a weekly prize. At www.discoverykids.com they enter to win the grand-prize: a room of their dreams fashioned by designers from the series. Thirty-five winners (five from each week) take home something from that week’s episode. Some 600 instant-win prizes will be awarded online during the promotion.
Print ads in Sports Illustrated for Kids, Teen People, CosmoGirl, Disney Adventures, Marvel Comics, Jr., DC Comics Kids and Nickelodeon Magazine support. TV ads will run in 16 markets and each spot highlights one of four Hasbro products: the THINtronix Radio and Phone, Real Meal Over, Micro Machines Super Stunt City and Play-Doh Power Tools. The promotion will also be touted through online advertising on kids’ sites, on popcorn bags in movie theaters nationwide and in Discovery Channel stores.
EastWest Creative, New York, handles.
