VW and W Hotels Partner to Promote Phaeton
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by Chief Marketer Staff
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW.
The promotion, Get Behind the Wheel, began Monday and runs through Feb. 5 at W Hotel properties in New York, Los Angeles, Chicago and San Francisco.
The interior of the luxury cars, priced at around $70,000, are customized to reflect the W experience.
A number of special events will be held in partnership with print advertisers including an invitation-only book signing with contributing New Yorker humorist, Andy Borowitz, an event with Gourmet Magazine’s Gourmet Institute and Esquire’s Best and the Brightest Awards Night.
In addition to events and prints ads, direct mail, VW-owner customer publishing communications and in-room promos support.
