Engagement
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Direct Marketing | Print
Salesmanship, Repetition and Direct Mail
Sales start with business publication advertising
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Engagement
‘truth’ Brings Warped Tour to TV
Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …
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Engagement
Jelly Belly Fills Ant Bully Screen
Jelly Belly Candy Co. is capitalizing on its role in Warner Bros.’ Ant Bully with a quartet of ant-inspired flavors and a mail-in offer. The animated film casts Jelly Belly as “Sweet Rocks,” the favorite food of ants— Lucas Nickle, the boy who shrinks …
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Engagement
Subway Taps Mobile Coupons
Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …
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Acquisition
Ford Taps Music Artists for Promos
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …
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Direct Marketing | Print
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If
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Direct Marketing | Print
A Direct Mail Hero
Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the
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Acquisition
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
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Engagement
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.
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Acquisition
Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.