ABC, Media Buyer MindShare Collaborate on Programming
TV network ABC has formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming. The deal lets
TV network ABC has formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming. The deal lets
This month Toys 'R' Us is offering a purchase-with-purchase promotion featuring a Sesame Street jumbo Elmo plush toy by Fisher-Price. Plush Elmo helps
Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants
Discovery Networks and Time Warner Cable team up next year to promote TLC's new series Clean Sweep with a sweepstakes. The "Time to Come Clean" sweeps,
The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will
This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.
Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny
Wendy's is launching a promotion next year featuring Scholastic Entertainment's Clifford the Big Red Dog. In February Wendy's will feature millions of
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint
McDonald's Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo's scheduled
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