CONSUMER-MARKETING | ENGAGEMENT

FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams' new line of on-the-court wear was unveiled at Niketown on Friday, ...

Gold medal winners Michael Phelps and two teammates begin a month-long tour today sponsored by Disney. Phelps will be joined by Lenny Krayzelburg and Ian Crocker at Walt Disney World Resort in Florida where the tour begins. The three will meet and swim ...

This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online ...

NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship ...

SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC's 53-foot trailer allows consumers to try out segments of its bundled services, including ...

Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into ...

Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell's bilingual Beetles are hitting the streets During the ...

In support of Fox's hit show Quintuplets, the five stars will travel to local malls to meet and interact with fans. Fox's Quintuplets embark on a mall tour In each city, Quintuplets fans will have the opportunity to meet the show's co-stars: Jake ...

Tanger outlet centers has partnered with DreamWorks in support of the studio's upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some ...

NEW HAVEN, CT—Michelob and VERB are making a presence at the Pilot Pen tennis tournament under way this week at Yale University. Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck. The Anheuser-Busch brand is rewarding ...